Marketing Your Rental Through Online Listings

Marketing your rentals with Rentec Direct is an easy way to showcase available properties on your website and syndicated listing sites, helping you attract qualified applicants and fill vacancies faster.

Enable Your Online Application - Before sharing or syndicating your listings, be sure to customize and enable your online rental application so prospective tenants can apply successfully. For step-by-step instructions, see Setting Up Your Online Rental Application.

This article covers the following topics. Click one of the links to jump to that section:

Enter Your Marketing Information

In your Rentec Direct account:

  1. Click Properties 
  2. Right-click the property and select Marketing Info 
Marketing Your Rental with Rentec Direct

Property Identification

  1. Under Property Identification, enter the listing details
    • Description - Write a description that highlights the property's best features, such as pet-friendly policies, included Wi-Fi, security lighting, or close to parks and public transportation
    • Appliances & Features - Enter each appliance or feature included with the rental (one per line).
    • Lease Terms - Enter the lease terms, such as One Year or Month-to-Month.

Pricing

  1. Under Pricing, review the amounts.
    • Default Rent and Default Security Deposit are automatically populated from the property profile and can be adjusted here for this listing if needed. To permanently update these amounts, edit the property profile

    • Additional charges - To include  one-time or recurring fees, click + Add charge

      Additional charges will be displayed on your Rentec Direct website and supported syndicated listing sites.

      Important Note: Be sure to include all applicable fees in your listing and lease or rental agreement.

Search Criteria

  1. Under Search Criteria, select all options that apply to the property.

    Search criteria help prospective tenants find your listings on your Rentec Direct website and supported syndicated listing sites.

    • In Search City, begin typing the city name and select the matching City/State from the list to use a verified location.

Pictures

  1. Under Pictures

Add Property Photos by

    • Clicking Browse to upload photos from your device
    • Dragging and dropping images into the window
    • Selecting images from File Sharing

Edit or Remove Photos by right-clicking the image to:

    • Set it as the primary photo
    • Change the display order
    • Rename or rotate the image
    • Download or remove the image

Publishing

  1. Under Publishing, choose where you'd like the listing to appear.
    • Publish Online Listing displays the property on your Rentec Direct Website or your custom website if you are using your domain
    • Accept Online Applications adds an Apply Now link for prospective tenants

    • Enable Syndication publishes the listing to supported rental websites. Uncheck any sites where you do not want the listing displayed.

      Syndicating Your Rental with Rentec Direct

Resources

  1. Under Resources, use the available links to preview and share your listing.
    • This Property's Public Page lets you preview and share the property's public listing
    • All Advertised Properties displays all active rental listings on your website
    • Craigslist Listing - Click on the Craigslist link to quickly create a listing by copying and pasting the description from the software
  1. Click on Save Changes

Once your listing is published, prospective tenants can view your available rentals and apply online.

You can share a link to your online application in either of these ways:

Option 1: Share Your Website

Direct prospective tenants to your Rentec Direct website (or your own, if you use your own domain) where they can:

  • Browse available rentals
  • Filter listings using search criteria
  • View property details and photos
  • Submit an online application

In your Rentec Direct account:

  1. Click on Properties
  2. Right-click a property and select Marketing Info
  3. Under Resources, copy and share either of these links:
  • This Property's Public Page - Sends applicants directly to a specific property's listing
  • All Advertised Properties - Displays all of your available rentals for applicants to browse

Website Examples

The examples below show an applicant's view of how to:

  • Search available rentals based on criteria
  • View property details and photos
  • Apply online


Frequently Asked Questions


How long does it take for my listing to appear on syndicated sites?

  • New clients will be prompted to verify their ID the first time they apply for or use tenant screening, online payments, or syndication.
    • Once ID is validated, all three services can be applied to or accessed without additional verification from Rentec Direct.
    • To allow time for review, there is a 4-day pause on the first syndication of a property if your Rentec Direct account has been paid for less than 2 months. This pause occurs only during the initial syndication; after that, subsequent syndications will proceed without delay!
  • Once ID verification is complete, new listings, changes, and listing removals can be visible on syndicated sites within 72 hours. If you don't see your listing within 72 hours, these troubleshooting tips will help you find the solution: Syndicated Sites | Why Is My Listing Not Showing Up?

How long does it take to remove a listing from my website and turn off the online application?

Once the options are unchecked and saved, listings are removed from your website immediately

How do I stop a listing or turn off application access?

You have complete control over your listings. To turn off any option, simply use the steps above to uncheck the appropriate box and Save Changes.


How can I add a link to a video walkthrough?

Adding a video walkthrough is an advanced option. Provide the following code to your website designer <ahref="https://example.com">link text</a>


Do syndicated sites list commercial properties through Rentec Direct?

While most syndicated sites for residential property do not list commercial properties, Rentec Direct is designed to accommodate marketing and listing commercial properties on your Rentec Direct website. Learn more about Listing Commercial Properties on Your Rentec Direct Website.

Tips for Better Listings

  • Use the Generate Description Tool to create a professional property description quickly that you can edit before publishing.
  • Upload several high-quality photos to showcase your property's best features.
  • Share your property's public page on social media, email, or printed marketing materials.
  • Print your property's public page as a flyer and include a QR code for quick access.
  • Clearly identify which appliances are included and describe maintenance responsibilities in your lease.
  • Add a video tour to help prospective tenants get a better feel for the property before scheduling a showing.

System Notes

  • Photo requirements and formatting affect how listings appear online. See Photos for Property Advertising for helpful details.
  • Use File Sharing to insert photos from your File Library quickly.
  • Not all advertising features are available on the Legacy Website. Consider upgrading to the Enhanced Website for the latest functionality.
  • To prevent bedrooms and bathrooms from displaying (such as for studios or commercial properties), enter 0 Bedrooms and 0 Bathrooms.
  • When advertising on Zillow and affiliated sites, enter half bathrooms as a decimal (for example, 1.5).
  • Enter a URL to create a clickable link on your listing site for video tours.
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