Marketing Your Rental Through Online Listings

Marketing rentals with your Rentec Direct property management software is a quick way to present your custom presentation to a broad selection of listing sites which will help you fill vacancies and establish leads. 

System Note: Add a link to a video walkthrough by providing the following code to your website designer                                                  <a href="">link text</a>

Design your listing

The following steps walk through adding details about your property, publishing the property online, and sending an application to potential tenants.

In your Rentec Direct account:

  1. Click on  Properties 
  2. Right-click on a property and choose Marketing Info 
  3. Under Property Identification, complete:
    1. Description 
      1. Enter a description of the property. For those who may want a little assistance, enter a few details and click on the Generate Description tool and allow ChatGPT to create a captivating description in as little as 30 seconds. 
      2. Enter a URL to create a clickable link on your listing site for video tours

      Chat gpt

    2. Appliances & Features
    3. Lease Terms
    4. Square footage, year built, number of bedrooms and bathrooms. If you are listing with Zillow and their affiliates, half bathrooms can be indicated using a decimal (1.5)
  4. Click on the applicable options under Search Criteria
  5. Begin typing the name into the Search City field and choose the city/state from the address verify options to ensure your listing is syndicated correctly.
  6. Add pictures to your listing by clicking on Choose Files or Add Picture. Pictures can also be added using File Sharing from your property file library. Learn more here File Sharing

System Note: Learn more about types and formatting Photos for Property Advertising

Note: As laws may vary, you are also responsible for ensuring that the description created adheres to all local, state, and federal laws and fair housing regulations. 


The Publishing section allows you to indicate if and how you would like to publish your listings.

  1. Publish Online Listing -- Check this box to have listings displayed on your custom website included with your Rentec Direct account or your separate website if you are  Using Your Own Domain

    System Note: When Publish Online Listing is checked, Enable Syndication is automatically checked. If you only want the listing to show on your website and not syndicated listing sites, uncheck Enable Syndication

    Learn how to create your own custom website included in your Rentec Direct account here: Build Your Own Enhanced Website 
    * For property managers and landlords who may want to create their own professional website, 
    Rentec Direct has partnered with the professional website creator Cevado.
  2. Accept Online Applications -- Check this box to display an Apply button with the listing on your website, making it convenient for prospective tenants to complete the application online. More information on online applications can be found here:  Online Applications, Fees & Screening Reports
  3. Enable Syndication -- Check this box to get additional exposure for your rental listing by sending it to third-party rental listing sites across the internet. More information and a list of third-party syndicated sites can be found here: Syndicated Sites.
  4. Click on Save Changes 

Important Notes:

  • It can take up to 72 hours for the third-party syndicated site to publish, update, or remove your listing. If you don't see your listing within 72 hours, these troubleshooting tips will help you find the solution: Syndicated Sites | Why Is My Listing Not Showing Up?
  • To disable any option above, un-check the appropriate box and Save Changes.
  • Removing a listing from your website and turning off the online application option occur immediately. 

System Advice: Rental listing syndication works excellent to promote your residential properties across multiple sites, but is not designed for commercial properties.

How Can Applicants Apply With or Without Syndicating to Listing Sites? 

The previous steps to Enable Syndication and Allow Online Applications need to be selected for individuals to complete an online application.

You can either direct individuals to your website or send them a link to apply for your properties.

Direct applicants to your Website

If you created a website through your Rentec Direct account and aren't sure what the name of your Website is:

In your Rentec Direct account:

  1. Click on Settings
  2. Under Program, click on Website & Branding
  3. Under Web Address, your website will be formatted as formatted as

    Pro Tip: Click on View to open your website, where you can copy the URL from the top of your browser
    Rentec Direct website link
Send a link to your available properties

If you haven't created a website or would just like to send a link to an applicant

In your Rentec Direct account:

  1. Click on Properties
  2. Right-click on the property and select Marketing Info
  3. Under Resources, click on:
    1. This Property's Public Page to access a link for only that property's application
    2. All Public Listings to access a link with all available properties and their application links

Share your property listing and application

Tracking Leads

Rentec Direct provides a Lead Management feature to provide you with a powerful tool to attract new tenants and help them easily find their desired property. We believe this represents a great improvement for your customer service and streamlines your ability to fill vacancies. If you would like to track leads and discover how Rentec Direct's marketing tools will help improve your occupancy rate, click this link: Lead Tracking

Note: If you would like to outsource lead tracking, Rentec Direct's integrated partner Tenant Turner may be the solution for Tenant Lead Scheduling and your Rentec Direct software.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.