Marketing Your Rental Through Online Listings

Rentec Direct property management software was designed to help you market your rentals quickly to a broad selection of potential tenants through online listings or your website and track leads to fill future vacancies.

Note:  Rentec Direct has partnered with the professional website creator Cevado for property managers and landlords who may want to create their own professional website.

System Note: Add a link to a video walkthrough by providing the following code to your website designer                                                  <a href="">link text</a>

Design your listing

The following steps will walk you through how to add details about your property, publish the property online, and send an application to potential tenants.

In your Rentec Direct account:

  1. Click Properties 
  2. Right-click a property or click on the three dots to the right and choose Marketing Info 
  3. Under the Property Identification section, complete:
    1. Description 
      1. Enter a description. For those who may want a little assistance, allow ChatGPT to create a captivating description in as little as 30 seconds. 

      Chat gpt

    2. Appliances & Features
    3. Lease Terms
    4. Square footage, year built, number of bedrooms and bathrooms. If you are listing with Zillow and their affiliates, half bathrooms can be indicated using a decimal (1.5)
  4. Click on the applicable options under Search Criteria
  5. Begin typing the name into the Search City field and choose the city/state from the address verify options
  6. Add pictures from your saved files to your listing by clicking on Choose Files or Add Picture 

Tip: Once a picture is uploaded, you can right-click the picture for a menu of options that allow you to download, set it as primary, change the order, rename, rotate, or remove the file.

Note: As laws may vary, you are also responsible for ensuring that the description created adheres to all local, state, and federal laws and fair housing regulations. 


The Publishing section allows you to choose the options best suited to your needs. 

  1. Publish Online Listing -- By checking this box, the listing will display on your website, included with your Rentec Direct account or your custom website if you are  Using Your Own Domain

    Note: Click here for more information on how to Build Your Own Website in your Rentec Direct account.
  2. Accept Online Applications -- Select this to enable your online application. Once enabled, an Apply Now button will display along with your listing on your website, making it convenient for prospective tenants to fill out the application online. 

    Note: More information on online applications can be found here:  Online Applications, Fees & Screening Reports
  3. Enable Syndication -- Select this option to get additional exposure for your rental listing by sending it to third-party rental listing sites across the internet. More information and a list of third-party syndicated sites can be found here: Syndicated Sites.
  4. Click Save Changes when finished

Important Notes:

  • It can take up to 72 hours for the third-party syndicated site to publish, update, or remove your listing. If you don't see your listing within 72 hours, these troubleshooting tips, should help you find the solution: Syndicated Sites | Why Is My Listing Not Showing Up?
  • To disable any option above, un-check the appropriate box and Save Changes.
  • Removing a listing from your website and turning off the online application option occur immediately. 

System Advice: Rental listing syndication works excellent to promote your residential properties across multiple sites, but is not designed for commercial properties.

How Can Applicants Apply With or Without Syndicating? 

When you are ready to allow individuals to apply for your available rentals, you have a couple of options. While syndicating to public listings is optional, the "publish online listing" and "accept online applications" options indicated above will need to be selected.

To allow individuals to apply:

  1. Direct potential Tenants to your Website to view available properties with application links. 
    1. If you created your custom website provided with your Rentec Direct software, this can be found by going to:
      1. Settings
      2. Website & Branding under Program
      3. Web Address, formatted as
  2. Send a link to your public page of available properties. The following steps will walk you through how to send an application link to potential tenants.

   In your Rentec Direct account:

  1. Click on Properties
  2. Right-click on the property to access the menu
  3. Select Marketing Info
  4. Under Resources select
    1. This Property's Public Page for an individual property or
    2. All Public Listings for all available properties
  5. Copy the URL from the top of your browser and email it to the applicant

Share your property listing and application

Tracking Leads

Rentec Direct provides a Lead Management feature to provide you with a powerful tool to attract new tenants and help them find their desired property with ease. We believe this represents a great improvement for your customer service, streamlining your ability to fill vacancies. If you would like to track leads and discover how Rentec Direct's marketing tools will help improve your occupancy rate, click this link:  Lead Tracking

Rentec Direct property management software also provides an integrated option with a popular scheduling and tenant-showing software, Tenant Turner. Learn more about Tenant Lead Scheduling with Tenant Turner and your Rentec Direct software.

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