Marketing Your Rental Through Online Listings

Marketing rentals with Rentec Direct is a quick way to showcase available properties on your website and on syndicated sites, helping fill vacancies faster.

The marketing page serves as the central hub for entering details about properties that will be displayed on selected available rental listings and used by leads to search your Rentec Direct-provided website.

This is also where you choose whether to list your properties on your website, syndicated sites, and, if you allow, online rental applications.

This article walks through how to:

Tip: Click on the quick-links above to jump to the steps


Enter Your Marketing Info

In your Rentec Direct account:

  1. Click on  Properties 
  2. Right-click on a property and choose Marketing Info 
  3. Under Property Identification, enter details of the location

    1. Description - Describe the properties, highlighting its best features and key criteria, such as being pet-friendly, including Wi-Fi, Featuring Security lighting, and being close to public transportation, to capture attention effectively.

      Tip: Need help with your description? Click on the Generate Description tool and let ChatGPT use your search criteria to create a captivating description in as little as 30 seconds.

    2. Appliances & Features - Enter appliances or other features that are included with the rental.(one per line)

      Pro Tip: Be sure to include which appliances are provided or available, and clarify maintenance, repairs, and replacement in your rental agreement or lease.

    3. Lease Terms - Enter the lease or rental terms one year, month-to-month, etc
  4. Under Pricing
    1. Default rent and Default security deposit automatically populate information from the property profile, and can be changed here if needed. Steps to update the property profile, can be found here: Edit Property

    2. Additional charges - Click + Add charge to enter any additional one time or recurring charges the applicant will incur. (click the garbage can to remove the charge) Additional charges will be displayed on your Rentec Direct website and syndicated sites that are set up to include all charges

      Important Notes:

      * List additional fees below the description to ensure they are disclosed and in compliance

      * Be sure to include an Additional Charges in your lease or rental agreement.

      Under Search Criteria, check all criteria that pertain to the property. This information is shared with syndicated listing sites and your Rentec Direct website to help prospective tenants and leads find properties with the features they are looking for.

    3. Searchable Features are unique to each property and should be included on your lease, such as Age 55+, Animals Allowed, Rental Assistance Okay, etc.
    4. Search City - Begin entering the City and select the City/State from the list to ensure a verified address is used
  5. Under Pictures -
    1. Add Pictures - Click on Browse to upload from your device, drag and drop pictures, or use File Sharing to add photos that have been uploaded to your file library. Add as many photos as you'd like to emphasize the property's features.
    2. Edit or Remove Pictures - Right-click an image to open a context menu with options to download, set it as the primary image, change the order, rename, rotate, or remove the image.
  6. Under Publishing, check the box for where you want the listing to show and whether you accept online applications.
    1. Publish Online Listing - Select this to display the rental on your Rentec Direct Enhanced Website for prospective tenants and Leads, or your website if you are using your domain.
    2. Accept Online Applications - Select this option for a link to your Online Application to be available for that property on your Rentec Direct website
    3. Enable Syndication - Select this to send your listing to the most popular Syndicated Sites. You can uncheck sites you do not want to list.
  7. Under Resources

    1. This property's public page: Click this link to view what your listing will look like. Share the URL or your website so individuals can learn more about the property and apply, if activated. (see example below)

      Pro Tip: Print this page to use as a flyer. Add your QR code to photos to lead people to your website.

    2. All advertised properties  - Click on this link to view all available rentals. Share the URL or your website so individuals can learn more about all available properties, apply if activated, search for available rentals based on search criteria, and get added to your lead list. (see example below)
    3. Craigslist listing - Click on the Craigslist link to quickly create a listing or preview your listed properties. To create a new listing, enter a few details, use the link to copy and paste the description from the software, and it's good to go.
  8. Click on Save Changes

Potential tenants can easily view and apply for your published rentals online.

There are two ways a potential tenant can access your online application:

  1. Direct them to your website
  2. Copy and paste the url for This Property's Public Page or All Public Listings

(Below is an example of This Property's Public Page with a link to Apply Online)


(Below is an example of All Public Listings with a search filter for leads and prospective tenants and a link to Apply Online)

Frequently Asked Questions


Q) How long does it take for my listing to appear on syndicated sites?

  • New clients will be prompted to verify their ID the first time they apply for or use tenant screening, online payments, or syndication.
    • Once ID is validated, all three services can be applied to or accessed without additional verification from Rentec Direct.
    • To allow time for review, there is a 4-day pause on the first syndication of a property if your Rentec Direct account has been paid for less than 2 months. This pause occurs only during the initial syndication; after that, subsequent syndications will proceed without delay!
  • Once ID verification is complete, new listings, changes, and listing removals can be visible on syndicated sites within 72 hours. If you don't see your listing within 72 hours, these troubleshooting tips will help you find the solution: Syndicated Sites | Why Is My Listing Not Showing Up?

Q) How long does it take to remove a listing from my website and turn off the online application?

Once the options are unchecked and saved, listings are removed from your website immediately


Q) How do I stop a listing or turn off application access?

You have complete control over your listings. To turn off any option, simply use the steps above to uncheck the appropriate box and Save Changes.


Q) How can I add a link to a video walkthrough

Adding a video walkthrough is an advanced option. Provide the following code to your website designer <ahref="https://example.com">link text</a>


Q) Do syndicated sites list commercial properties through Rentec Direct?

While most syndicated sites for residential property do not list commercial properties, Rentec Direct is designed to accommodate marketing and listing commercial properties on your Rentec Direct website. Learn more about Listing Commercial Properties on Your Rentec Direct Website

System Tips

  • Learn more about the types and formatting of Photos for Property Advertising
  • Learn more about adding photos from your File Library with File Sharing
  • Enter a URL to create a clickable link on your listing site for video tours
  • Not all features are available to clients on the older Legacy website. Easily transition to the Enhanced Website to enjoy all the features your website has to offer. Learn more about how to Build Your Own Enhanced Website
  • Entering 0 Bedrooms and 0 Bathrooms will prevent bedrooms and bathrooms from being reflected on your Enhanced Rentec Direct Website.
  • If you will be listing with Zillow and affiliates, indicate half baths as a decimal (1.5)
  • Studios - If you do not want Bedrooms and Bathrooms to be reflected on your website, enter 0 Bedrooms and 0 Bathrooms. (This is great for Studios and Commercial Properties)
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