Marketing Your Rental Through Online Listings

Rentec Direct lets you create online rental listings for current or upcoming vacancies. You can publish your listings on your Rentec Direct website, your own website, and supported rental listing websites.

There is no limit to the number of rentals you can list through Rentec Direct, although individual advertising sites may have their own listing limits.

Before You Begin

  • Complete ID verification: You'll need to verify your identity the first time you use listing syndication, tenant screening, and online payments through Rentec Direct.
  • Set up your online rental application: Before publishing or syndicating a listing, you can customize and enable your online rental application. See Setting Up Your Online Rental Application for steps.

System Note: Custom websites are available with all Rentec Direct Pro and PM subscriptions. If you are subscribed to Rentec Starter, you can upgrade your subscription at any time to include a professional website.

Learn more How to Change Your Rentec Direct Subscription

Enter Your Marketing Information

In your Rentec Direct account:

  1. Click Properties 
  2. Right-click the property you want to advertise and select Marketing Info 
Marketing Your Rental with Rentec Direct

Property Identification

  1. Under Property Identification, enter the details you want to include in your listing:
    • Description: Describe the property's features and what makes it appealing to renters. You minght mention pet policies, included Wi-Fi, security lighting, or proximity to parks and public transportation.
    • Appliances & Features: Enter each appliance or feature included with the rental (one per line).
    • Lease Terms: Enter the lease terms, such as One Year or Month-to-Month.

Pricing

  1. Under Pricing, review the amounts shown for your listing
    • Default Rent and Default Security Deposit are automatically populated from the property profile. You can adjust these amounts for the listing without changing the property profile.
    • To permanently change these amounts, edit the property profile.
    • Additional charges: Click + Add Charge to include one-time or recurring fees.

Additional charges listed will appear on your Rentec Direct webstie and supported syndicated listing sites.

Tip: Be sure to include all applicable fees in your listing or rental agreement so prospective tenants know what to expect.

Search Criteria

  1. Under Search Criteria, select all options that apply to the property

    Search criteria help prospective tenants find your listing on your Rentec Direct website and supported syndicated listing sites.

  • Search City: Start typing the city name, then select the matching City/State from the list to use a verified location.
  • Bedrooms and Bathrooms: Enter 0 for both fields if you don't want bedroom and bathroom counts displayed, such as for a studio or commercial property.
  • Half Bathrooms: When advertising on Zillow and affilated sites, enter half bathrooms as a decimal. For example, enter 1.5 for one full bathroom and one half bathroom.

Pictures

  1. Under Pictures, add photos of your property using any of these options:
    • Click Browse to upload photos from your device
    • Drag and drop images into the window
    • Select images from File Sharing

To edit or remove a photo, right-click the image and select an available option to:

    • Set it as the primary photo
    • Change the display order
    • Rename or rotate the image
    • Download or remove the image

Photo requirements and formatting can affect how listings appear online. See Photos for Property Advertising for more information.

Publishing

  1. Under Publishing, choose where and how you want to advertise the property.
    • Publish Online Listing: Select this option to display the property on your Rentec Direct Website or your custom website if you are using your domain.
    • Accept Online Applications: Select this option to add an Apply Now option to the listing on your Rentec Direct website and your own website that is redirected. You must select Publish Online Listing first to enable this option.
    • Enable Syndication: Select this option to publish the listing to supported websites. Clear the checkbox for any site where you don't want the listing to appear.
    • Available For Rent: AEnter the date the property is currently or will be available for rent. This date is displayed on the property's public listing on your website.

Note: Not all advertising features are available on the Legacy Website. The Enhanced Website includes the latest advertising functionality.

Marketing Your Rentals with a Future Available date

Resources

  1. Under Resources, use the available links to preview and share the listings that are active on your website
    • This Property's Public Page: Preview and share the individual property's public listing.
    • All Advertised Properties: Preview and share a page showing all active rental listings on your website.

    • Craigslist Listing: Click the Craigslist link to create a listing using the property description from Rentec Direct. Copy and paste the information into your Craigslist listing.


  1. Click Save Changes

Once your listing is published, prospective tenants can view the property on your website. If you've enabled online applications, they can also apply online.

You can share your listings and online application two ways.

Option 1: Share Your Website

Share your Rentec Direct website, or your own website if you've set up a custom domain.

Prospective tenants can:

  • Browse available rentals
  • Filter listings using search criteria
  • View property details and photos
  • Submit an online application, if enabled
  • Create a lead card for future matching properties

Want to send someone directly to a specific rental? You can share a link to an individual property or a page showing all your available rentals.

In your Rentec Direct account:

  1. Click Properties
  2. Right-click the property and select Marketing Info
  3. Under Resources, copy the link you want to share
  • This Property's Public Page: Opens the public listing for a specific property.
  • All Advertised Properties: Opens a page where prospective tenants can browse all your advertised rentals.

You can share these links by email, text, social media, or anywhere else you'd like to promote your rentals.

Website Examples

Your rental website gives prospective tenants an easy way to expore your available properties. They can

  • Search available rentals based on criteria
  • Create a lead card
  • View property details and photos
  • Apply online

Tips for Better Rental Listings

A complete, appealing listing helps prospective tenants understand what your property offers. Try these tips:

  • Write a helpful description. Use the Generate Description Tool to create a custom property description. You can easily edit it before publishing.
  • Add quality photos. Upload several clear photos that showcase the property's features.
  • Describe what's included. List the applicances and features included with the rental, and clearly explain maintenance responsiblities in your lease.
  • Share your listing. Post your property's public page on social media, send it by email, or include it in printed marketing materials. You can also print the page as a flyer and include a QR code for easy access to your listings.
  • Add a video tour. A video walkthrough can help prospective tenants get a better feel for the property.

Frequently Asked Questions

How long does it take for my listing to appear on syndicated sites?

New listings, updates, and listing removals may appear immediately or take up to 72 hours after ID verification is complete.

Initial syndication pause: Accounts that have been paid for less than two months may experience a four-day pause before their first property is syndicated. This pause applies only to the initial syndication. Later listings can be syndicated without this delay.

If you don't see your listing within 72 hours,  Syndicated Sites | Why Is My Listing Not Showing Up? for troubleshooting steps.

How long does it take to remove a listing from my Rentec Direct website and turn off online applications?

After you clear the applicable options under Publishing and click Save Changes, the listing is removed from your website immediately.

How do I stop advertising a property or turn off online applications?

You can control these settings for each property.

In your Rentec Direct account:

  1. Click Properties
  2. Right-click the property and select Marketing Info
  3. Under Publishing, clear the checkbox for the option you want to turn off
  4. Click Save Changes

How can I add a link to a video walkthrough?

Adding a video walkthrough link is an advanced option. If you work with a website designer, provide them with the video URL or HTML link code to your website designer to add the link to your listing. <ahref="https://example.com">link text</a>

Can I advertise commercial properties through Rentec Direct?

You can advertise commercial properties on your Rentec Direct website. However, most rental listing sites that syndicate residential properties don't accept comercial listings.

For more information, see Listing Commercial Properties on Your Rentec Direct Website.

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