Marketing Your Rental Through Online Listings

Rentec Direct lets you create online rental listings for current or future available rentals, publish them to your Rentec Direct or your own website, and syndicate them to supported rental websites.

There is no limit to the number of rentals you can list through Rentec Direct, although individual advertising sites may have their own listing limits.

Before You Begin

  • ID verification is required the first time you use tenant screening, online payments, and listing syndication through Rentec Direct.
  • Before publishing or syndicating a listing, you can customize and enable your online rental application. See Setting Up Your Online Rental Application for steps.

Note: Custom websites are available with Rentec Pro and PM subscriptions and are not included with Rentec Starter. If you'd like to add a professional website to your account, you can upgrade your subscription at any time. See How to Change Your Rentec Direct Subscription for step-by-step instructions.

Enter Your Marketing Information

In your Rentec Direct account:

  1. Click Properties 
  2. Right-click the property and select Marketing Info 
Marketing Your Rental with Rentec Direct

Property Identification

  1. Under Property Identification, enter the listing details:
    • Description: Write a description that highlights the property's features, such as pet-friendly policies, included Wi-Fi, security lighting, or proximity to parks and public transportation.
    • Appliances & Features: Enter each appliance or feature included with the rental (one per line).
    • Lease Terms: Enter the lease terms, such as One Year or Month-to-Month.

Pricing

  1. Under Pricing, review the amounts
    • Default Rent and Default Security Deposit are automatically populated from the property profile. You can adjust these amounts for the listing without changing the property profile.
    • To permanently change these amounts, edit the property profile.

    • Additional charges: Click + Add Charge to include one-time or recurring fees for full transparency.

      Additional charges will be displayed on your Rentec Direct website and supported syndicated listing sites.

      Important Note: Be sure to include all applicable fees in your listing and lease or rental agreement.

Search Criteria

  1. Under Search Criteria, select all options that apply to the property

    Search criteria help prospective tenants find your listing on your Rentec Direct website and supported syndicated listing sites.

    For Search City, begin typing the city name and select the matching City/State from the list to use a verified location.

    To prevent bedrooms and bathrooms from displaying, such as for studios or commercial properties, enter 0 Bedrooms and 0 Bathrooms.

    When advertising on Zillow and affiliated sites, enter half bathrooms as a decimal, such as 1.5.

Pictures

  1. Under Pictures, add property photos by:
    • Clicking Browse to upload photos from your device
    • Dragging and dropping images into the window
    • Selecting images from File Sharing

To Edit or Remove Photos, right-click the image and select an available option to:

    • Set it as the primary photo
    • Change the display order
    • Rename or rotate the image
    • Download or remove the image

Photo requirements and formatting can affect how listings appear online. See Photos for Property Advertising.

Publishing

  1. Under Publishing, choose where you'd like the listing to appear
    • Publish Online Listing: Displays the property on your Rentec Direct Website or your custom website if you are using your domain.
    • Accept Online Applications: Adds an Apply Now option for prospective tenants.
    • Enable Syndication: Publishes the listing to supported rental websites. Clear the checkbox for any site where you do not want the listing displayed.
    • Available For Rent: Allows you to enter the current or future dates the property will be available that will be displayed on the property's public listing site on your website.

Not all advertising features are available on the Legacy Website. The Enhanced Website includes the latest advertising functionality.

Marketing Your Rentals with a Future Available date

Resources

  1. Under Resources, use the available links to preview and share the listings that are active on your website
    • This Property's Public Page: Preview and share the individual property's public listing.
    • All Advertised Properties: Preview and share all of the active rental listings on your website.

    • Craigslist Listing: Click on the Craigslist link to create a listing by copying and pasting the description from Rentec Direct.


  1. Click Save Changes

Once your listing is published, prospective tenants can view your available rentals and apply online, if enabled.

You can share your online application in either of these ways:

Option 1: Share Your Website

Share your Rentec Direct website, or your own website if you use your own custom domain. Prospective tenants can:

  • Browse available rentals
  • Filter listings using search criteria
  • View property details and photos
  • Submit an online application
  • Create a lead card for future matching properties

In your Rentec Direct account:

  1. Click Properties
  2. Right-click the property and select Marketing Info
  3. Under Resources, copy and share either of these links:
  • This Property's Public Page: Sends applicants directly to a specific property's listing.
  • All Advertised Properties: Displays all of your available rentals for applicants to browse.

Website Examples

Your rental website allows prospective tenants to:

  • Search available rentals based on criteria
  • View property details and photos
  • Apply online

Tips for Better Listings

  • Use the Generate Description Tool to create a custom property description that you can easily edit before publishing.
  • Upload several high-quality photos to showcase your property's features.
  • Clearly identify which appliances are included and describe maintenance responsibilities in your lease.
  • Share your property's public page on social media, email, or printed marketing materials. You can also print the page as a flyer and include a QR code for quick access.
  • Add a video tour on your listing site.

Frequently Asked Questions

Q) How long does it take for my listing to appear on syndicated sites?

New listings, changes, and listing removals are typically visible on syndicated sites and can take anywhere from immediately to 72 hours after ID verification is complete.

For accounts paid for less than two months, there is a 4-day pause on the first syndication of a property to allow time for review. This pause occurs only during the initial syndication. Subsequent syndications will proceed without this delay.

If you don't see your listing within 72 hours,  Syndicated Sites | Why Is My Listing Not Showing Up? for troubleshooting steps.

Q) How long does it take to remove a listing from my website and turn off online applications?

Once the options are unchecked and saved, listings are removed from your website immediately.

Q) How do I stop a listing or turn off application access?

You can control which options are active for each listing. Follow the steps above to open Marketing Info, uncheck the appropriate option under Publishing, and Save Changes.

Q) How can I add a link to a video walkthrough?

Adding a video walkthrough is an advanced option. Provide the video URL or HTML link code to your website designer to add the link to your listing. <ahref="https://example.com">link text</a>

Q) Do syndicated sites list commercial properties through Rentec Direct?

While most syndicated sites for residential property do not list commercial properties, you can market commercial properties on your Rentec Direct website.

For more information, see Listing Commercial Properties on Your Rentec Direct Website.

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